STRATEGY   •   STORY   •   CULTURE   •   GROWTH

Great brands don't simply sell things.

They mean something.

Helicon helps ambitious companies, creators and cultural properties discover what they can mean next.

HELICON IS THE INDEPENDENT CREATIVE AND STRATEGIC PRACTICE OF JOSH HUNTER.

GARCIA COMPANIES

Finding the culture at the heart of the business and giving it a world to live in.

STRATEGY   •   BRAND   •   DIGITAL EXPERIENCE   •   GROWTH

WARNER MUSIC

Reimagining American musical mythologIES for the people who know every detail matters.

WARNER MUSIC / RHINO RECORDS
CONCEPT • CAMPAIGN STRATEGY  •  ART & DESIGN   •   2026

TONY ROBBINS

EVOLVING A GLOBAL BRAND FOR ITS NEXT ERA.

BRAND   •   AUDIENCE   •   CREATIVE LEADERSHIP   •   GROWTH

The 27s

What began as a book became an entertainment property.

ORIGINAL IP   •   PUBLISHING   •   ENTERTAINMENT DEVELOPMENT   •   PITCH STRATEGY