ICONS DESERVE MORE THAN NOSTALGIA.
WORK / WARNER MUSIC
Original concepts and campaign artwork for Eagles and Grateful Dead collectible releases. Created to celebrate the music, the fans and the stories that keep both alive.
CLIENTWarner Music / Rhino
YEAR2026 - Present
ROLEConcept • Art Direction • Illustration • Campaign Strategy
OUTPUTEagles + Grateful Dead collectible release campaign
How do you add something new to a story people already cherish?
Warner Music / Rhino approached me to develop original promotional concepts and artwork for limited-edition collectible releases tied to two of the most influential acts in music history–the Eagles and the Grateful Dead.
These weren’t just album releases. They were cultural moments. The goal was to create work that honored the legacy, resonated with longtime fans and felt relevant to a new generation collecting, listening and carrying the music forward.
THE VISIONTHESE AREN’T JUST RELEASES. THEY’RE RITUALS.
The Eagles and Grateful Dead mean different things to different people, but the connection runs deep. These are not passive audiences. They are lifelong fans, collectors and communities.
This wasn’t about reproducing the past. It was about creating something that felt authentic to the spirit of these artists while giving fans a new reason to engage, collect and celebrate.
CONCEPT ART
THE IDEACREATE modern artifacts for a living legacy.
Develop original artwork and campaign concepts that felt timeless, authentic and collectable – rooted in the history of each band, but designed for where their audiences are today.
WHAT WE BUILTTHE EAGLES
Original concept and artwork
Detail
In Market
GRATEFUL DEAD
Original concept and artwork
Detail
In Market
IN MARKET2
Major Release Campaigns
50
Key Independent U.S. Retailers
NATIONAL
Integration across official Artist + Social Channels
SEPT 2026
Grateful Dead Campaign Launch