ONE PROJECT BECAME SIx BUSinesses.

WORK   /   GARCIA COMPANIES

What began as a digital assignment for a neighborhood restaurant grew into a multi-year relationship spanning brands, businesses and increasingly complex questions of growth.

IT STARTED WITH A RESTAURANT.

The relationship began in 2022 with The Golden Hoosier, a St. Louis restaurant owned by the Garcia family. The assignment was straightforward: strengthen the restaurant's digital presence, online ordering and search visibility.

But the deeper opportunity wasn't simply to build a better website. It was to understand the business behind it—and begin asking what else might be possible.

ONE ASSIGNMENT LED TO ANOTHER.
THEN ANOTHER.

“JOSH truly understands that beyond esthetics, the real purpose of a website is to grow business. HE implemented strategies to help us do that.”

– IVAN GARCIA, OWNER, GARCIA COMPANIES

THE VISION

THE BUSINESSES CHANGED.
THE DNA DIDN’T.

The Golden Hoosier website began with a simple challenge: translate the personality of a remarkable physical business into a digital experience.

But understanding the restaurant meant experiencing something deeper—the beliefs, instincts and point of view the Garcia family brought to the businesses they created.

That understanding became the foundation of the relationship. As new assignments followed, the goal wasn't to impose a single Garcia aesthetic across different companies. It was to uncover what made each business distinct, then amplify that personality across the digital world with the strategy to grow its audience.