XDC: Xtreme Drone Racing
In November of 2015, downtown Las Vegas launched into the drone racing scene with XDC_1, the world's premiere Xtreme drone racing event. Only two months later, XDC tapped us to build a complete and custom digital experience for pilots, sponsors and fans taking part in XDC_2.
What resulted was the launch of a all-encompassing 3-week social media strategy, new site launch leveraging new content aimed at capturing and building a new audience, and on-the ground/in-the-air coverage while the event was streaming live.
The impact of our efforts were something even we got giddy about: