Simple Ways to Live Well

Developing a marketing & brand strategy to grow Egypt’s definitive online destination for health & wellness.

SUMMARY

The founders of Egyptian based company, Wyld Grass, hired Helicon to assist them with the concept, development and execution of their entire business and marketing strategy. However, as competition was fierce, they turned to us to establish their position and expand their appeal through a new digital and social presence.

OUR ROLES

Positioning

Brand Story

Logo Refresh

Website Strategy & Design

Marketing Strategy

SEO

Lead Acquisition

Social Media Strategy & Growth

CHALLENGE

Launching a new brand and company is no small feat. We firmly believe what sets great brands apart is excellent storytelling timed with precise and valuable visibility. Our challenge would be found in helping them define their compelling brand story and resulting marketing positioning strategy.

INSIGHTS

Most often, new brands enter the market leading with ‘what’ they do over ‘why’ they do it. We saw this common misstep as an opportunity for Wyld Grass to introduce a new narrative into a crowded marketplace. Our research revealed that what kept many from living the healthy life they wanted, was time. We introduced the tagline ‘Simple Ways to Live Well’ as a way to speak directly to our target audience’s need for quick and effective ways to win at health – not only for themselves, but for their friends and family too.

SOLUTION

Driving Brand Awareness

After walking them through our brand discovery process, we dug deep into our market analysis efforts helping them define their unique brand story, brand identity and resulting marketing positioning strategy.