Turning a website into a refreshing digital showcase.
How a website redesign became an exploration in elevated storytelling serving up the very best in user-experience. From the launch of online ordering to showcasing stories of an incredible vintage taxidermy collection on display, TheGoldenHoosier.com serves it up with both pride and honor for the city they call home. Here's to you South St. Louis City!
SUMMARYIvan and Berto Garcia, owners of the Golden Hoosier, are leading the charge to revitalize St. Louis' south side. Their iconic establishment is renowned for its art-deco style and captivating stories. However, few patrons have had the chance to hear these tales firsthand. At the heart of the Golden Hoosier lies a commitment to providing delicious food and drink, coupled with an immersive storytelling experience.
To enhance their digital presence, we employed impactful SEO techniques and elevated storytelling, always prioritizing user-experience.
OUR ROLESBrand Story
Creative & Content Development
SEO
Website Architecture & Strategy
Web Design & UX Strategy
Lead Acquisition Strategy
“Working with Helicon has exceeded expectations. All too often in any relationship there is a tendency to not hold each other accountable. That did not happen with Josh. Scope of work was explored and defined. Deadlines were established and met (often ahead of schedule). Goals were clearly outlined and accomplished. While our new site is clearly a reflection of our business and we are very happy with the finished product and capabilities, we were even more impressed with the approach and process. If you are lucky enough to work with Josh and Helicon, do yourself a favor and just get started. They will not disappoint.”
– Berto Garcia, Proprietor: The Golden Hoosier
CHALLENGEA website is a necessity for any business, but does yours truly represent the essence of your brand? Our mission was to capture the essence of The Golden Hoosier, paying tribute to its history, location, and people. Our goal was to enhance the bottom line by introducing online ordering and driving local search traffic to the venue. With our help, people from all over St. Louis can now experience the Garcia brothers' exceptional establishment.
INSIGHTSAt our agency, we understand the potential of local search traffic. So when The Golden Hoosier approached us to help them create an online ordering site, we saw an opportunity to focus on mobile searches and compelling storytelling to elevate their brand. To truly stand out from the crowd, we had to capture what makes The Golden Hoosier unique. Luckily, their cocktails, venue, and food were already top-notch. Our job was to build a platform that could showcase these elements to their fullest potential.
SOLUTIONMixing Up Equal Parts Story & Experience.
For The Golden Hoosier, we know that a successful brand is built on a compelling story. For us, this means showcasing the essence of their establishment - the captivating stories, art-deco design, and delicious food and drink. The proprietors created an immersive experience that engages and delights patrons the moment they enter the space to the final sip of their cocktail. From the website to online ordering, we aimed to create a seamless experience that reflects the values and quality of the Golden Hoosier ethos and brand.
Website Content, Design & UX Strategy
“Helicon truly understands that beyond esthetics, the real purpose of a website is to grow business. They implemented strategies to help us do that. The Helicon team is professional and accountable. They do what they say they are going to do, when they say they are going to do it!! This has unfortunately not been the case with other firms we have worked with. I highly recommend Helicon! “
– Ivan Garcia, Proprietor: The Golden Hoosier
The Golden Hoosier’s New Website Resulted In:
70%+
Increase in Overall Traffic
40%+
Increase in Organic Searches
+Sales
New Online Orders Daily
Find Out How We Can Put the Same Solutions to Work For You
