Rebranding A Rising Star

This is how we helped one of YouTube’s most popular gamers refresh his entire digital brand through original illustration and a collaborative vision.

SUMMARY

We were approached by Hike the Gamer to come up with a fresh family of branded assets. From an original logo that exemplified his passion for online gaming and an idea to create his own illustrated channel art, here is how we took Hike’s vision and let our passion fly.