Reinventing Family Owned
Elevating the Online Presence of a Family-Owned Septic Company by launching a digital strategy to win new customers and increase market reach.
“After years of ignoring the potential of our what our website could do, we were introduced to Helicon and immediately recognized we could actually grow our business and market share in the Atlanta marketplace.”
– Stephanie Gravitt, Owner: Banks Septic
SUMMARYBanks Septic had been a go-to local septic service provider for more than 25 years. Yet an outdated website and digital presence was standing in the way of company growth.
Here’s how we helped reinvent Banks Septic’s digital presence driving sales of its septic services and increasing category leadership in pertinent online search queries.
OUR ROLESLogo Refresh
Brand Story
Website & Mobile Strategy
Website & Mobile Design
SEO
Lead Acquisition
Yelp & Google Business Listings
Photography
CHALLENGESince 1996, Banks Septic has been servicing north Metro-Atlanta with excellent septic tank service. With an incredible team, competitive pricing and growing market reach, their long run as the leading local provider in the market is no surprise. However, as competitors move to steal market share, they turned to us to defend their current position and expand their appeal and reach across the digital landscape.
INSIGHTSTo grow market share for Banks Septic, we had to attract new prospects with a visual and verbally arresting website. It’s not enough to be a niche service provider. Homeowners calling on septic tank companies need calls answered immediately. Before customers would pick up the phone, the new Banks Septic website had to build trust, understanding and a clear brand promise to be there every step of the way.
SOLUTIONMeeting Customers Where They Are
As we surveyed the Atlanta digital landscape, we could quickly identify opportunities left on the table by competition. Mobile accessibility, excellent customer reviews and revitalizing the look and the feel of their website built immediate trust and gave them the digital legitimacy their prospects needed to give them their business. Within months, Banks Septic surged to the top of local Google rankings and provided a multitude of touch points for new customers to get in touch and book service calls. The results continue to be incredible.
Website Strategy & Redesign
Original Photography
Bank Septic’s New Website Results To Date:
22%
Increase in Overall Company Revenue
4,000
New Service Bookings & Calls
41%
Increase in Service Calls
“The effects we experienced almost immediately upon launching our new site was incredible. We continue to receive qualified leads daily, our customers LOVE our new site and our business is growing directly from Helicon’s efforts. It’s been a game changer for us. ”
– Stephanie Gravitt, Owner: Banks Septic
Find Out How We Can Put the Same Solutions to Work For You
